The New Abercrombie and Fitch

February 17, 2017

Last night I had the honor of checking out Abercrombie and Fitch’s brand new store design, and let me tell you…it is totally worth seeing! The entrance of the store is welcoming, bright and has that open concept feel. Walking around the store, you really got a warm and inviting attitude from the employees. The racks were free standing and the clothing was beautifully displayed.

One of my favorite parts about the new design were their dressing rooms. Don’t you hate going to a store and having to awkwardly step out onto the sales floor to show your friend how the jeans fit? Well, here you get your own private dressing room with your friends! The dressing rooms are set up so you have a space to get your friend’s opinion and have more of a private shopping experience. Once you enter the dressing room, there is a nook for your belongs and clothes. Up in the corner, you’ll find a ledge with chargers for both iPhones AND Androids and a control pad that allows you to pick the lighting.

We have all experienced poor fitting room lighting and it really discourages you from wanting to buy anything, with the A&F dressing rooms you can pick from 4 different settings: Standard, Fireside, Radiant Sun, and Night Owl and then you can adjust the brightness. I mean, how cool is that?! I had to check out all 4 settings with each outfit I tried on, just to see how my romper might look at night time or by a firepit 😀

I’m excited to see A&F launch the next chapter in their brand and create new experiences for shoppers in the store. The grand opening of the store is today, February 17th, at Polaris Fashion Place and is a must see! You know you want to check out those sweet dressing rooms. 😉

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All photos were taken by: The Roosevelt Group

This post is kindly brought to you by rewardStyle and Abercrombie. All thoughts and opinions remain my own. 

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